Emily Horridge on her Mountain Cycle DH bike
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Under new ownership and with a new lease on life, legendary brand Mountain Cycle is pleased to announce that Doug
Stuart has joined the company as President and equity partner. With its new management group the company plans to
rebuild Mountain Cycle back into the innovative and rider oriented brand that it started out as back in 1988.
Having been part of the management teams at both Specialized Bicycles and Marin Mountain Bikes, Stuart is best known
for his role as President of Full Speed Ahead (FSA) where he championed the growth of this popular component brand.
In conjunction with the company's new ownership and management structure, Mountain Cycle will be moving its head-
quarters to the Seattle Washington area. To serve customers in the US new office and warehouse facilities are being set-
up immediately and the company will be ready to start serving its dealers in the next few weeks. Handover from Moun-
tain Cycle's previous owners, Kinesis USA in Portland, will be managed to minimize disruption to our loyal customers.
To best serve the European market, Mountain Cycle has established a European subsidiary based in France, with Krien
Dawson as its Managing Director. Prior to joining Mountain Cycle Dawson has worked as product manager for Shimano,
and most recently was Brand Manager at Vario Bikes.
The Mountain Cycle brand was first introduced to the market in 1988. It quickly became popular among technically mind-
ed enthusiasts and racers due to the many innovative technical characteristics that were incorporated into the company's
frame designs. Mountain Cycle is considered to be a pioneer in the use of hydraulic disk brakes, inverted suspension fork
technology and aluminum monocoque frame construction.
Everyone involved with the take-over is well aware of the rich history surrounding Mountain Cycle, and of the efforts and
energy already put in place by it's previous management team. Our collective aim is to build on this foundation, and us-
ing our experience and business backing to bring this brand back to it's rightful place in the enthusiast MTB market.
Andie
