Specialized has a bit of a rep for well designed and well executed advertising campaigns, as anyone familiar with some of their on- and off-line adverts will know. For Christmas, Specialized has gone one step further and produced a super slick animated card.
Why are we mentioning an animated Christmas card you ask? It made us smile, even though Specialized loses points for putting it out in November. With a stack of sprockets dancing to a rendition of Tchaikovsky's Nutcracker Suite performed entirely on bits of bicycle (squeaking brakes, clicking shifters, plucking cables and so on), it put us in mind of some of Honda's finest efforts. Anyway, we thought that the 30 second clip was entertaining and worth watching - head over to www.specialized.com/bc/microsite/holiday/index.html to check it out.
