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 GEAR NEWS 13 / 11 / 07
 

Ridley factory visit

2008 Ridley Noah
2008 Ridley Noah

For some Ridley is an enigma; the name suggests the USA, whilst in fact it's a company that is firmly rooted in Belgian cycling. Ridley was formed in 1990 by Jochim Aerts, who's grounding in cycling was taking part in Junior racing in the hardest arena of them all, Belgium.

Jochim may not have made his mark riding his bike, but he did when he formed Ridley, and soon the company was supporting grass roots teams and riders in Belgium, including Tom Boonen when he won the Belgian U23 championship in 2001.

Click to enlarge
Ridley Cycles - click to enlarge
Erwin Vervecken's 2006 World Cross Championship winning bike
Ridley Cycles - click to enlarge
The 2008 Noah
Ridley Cycles - click to enlarge
The frames arrive naked and plain
Ridley Cycles - click to enlarge
One of a number of paint booths

So why a Belgium company with a USA sounding name? Jochim named his bike company after Film director Ridley Scott, because the name sounded right and added an international tone in a region featuring a number of cycle manufactures.

In just over 17 years Ridley has grown to be the most famous of Belgium brands, Merckx fans may shout 'foul' at this point, and with Robbie McEwen, Cadel Evans and the Davitamon-Lotto pro-race team starring in the Tour de France and across the race calendar the company's light continues to shine brightly.

In addition the winning exploits of World Cyclo Cross Champions Erwin Vervecken and Bart Wellens in cross, where in Belgium and Holland cross draws crowds a UK football club would enjoy, was another driving factor as Ridley moved into number one spot in the Benelux countries. Jan Guesdon of Ridley told us that the companies interest in the Tour de France has now made it a player across the World.

Ridley are based East of Antwerp on an industrial estate in Tessenderlo, beware though as you have to cross a teeth crunching sleeping policeman to reach the factory. That's if you survive the motorway turn off!

On entering the factory you are welcomed by a wall of pictures of McEwen and Vervecken, and graffiti left by Evans thanking the company. Another sense is tickled as you sniff the air and smell paint and machinery, instantly you realise this is a working place and once across the threshold and into the factory proper you are amidst workers and the sound of power tools whistles through the air.

Ridley design the carbon moulds and framesets 'in house', before manufacture takes place in the far east. Once built they arrive at the factory to be quality checked, framesets prepared, painted and made whole.

We watched each of the processes conducted at the factory and the attention to detail and to quality was impressive to witness. Present employees include Tom Boonen's mum and dad. You can also find many Ridley employees riding each Tuesday and Thursday evenings at the nearby Zolder motor racing circuit at two weekly cycles only sessions.

In 2003 Ridley released its first full carbon road frame, the 'Damocles', and it was this model that launched the company onto the world stage at the Tour de France. The bike's signature sharp angled lines and oversized head tube has continued through to the latest bikes, including the 'Noah' which was introduced in 2006 and includes an integrated seat post (Featured above), the latest of the top end range.

The monocoque frames are made from high modulus carbon, on which Ridley pay high regard to the direction in which the carbon fibers are arranged. The Noah features 30-ton high modulus carbon fibre reinforced with 40-ton carbon with a 3K multidirectional carbon finish. It has fully replaceable CNC dropouts. Straight-blade full carbon 30-ton carbon monocoque fork. Ridley's top end cross bike is the the X-Night, a full carbon bike with an integrated seat post and follows on from the World Championship winner Cross Fire.

Huge thanks to Jan Guesdon and all at Ridley for their kindness.

Website
More Ridley informantion at - http://www.ridley-bikes.com/

Your bike - we want to feature your bike, whatever type it is - contact us, john@londoncyclesport.com

Click to enlarge
Ridley Cycles - click to enlarge
Ridley Cycles - click to enlarge
Ridley Cycles - click to enlarge
Almost ready for paint
Frames are painted after careful preparation
Ridley offer a number of finish options
Ridley Cycles - click to enlarge
Ridley Cycles - click to enlarge
Ridley Cycles - click to enlarge
A larger paint booth
Undercoat on the headtube
Ridley design all their decals in their own graphic design studio
Ridley Cycles - click to enlarge
Ridley Cycles - click to enlarge
Ridley Cycles - click to enlarge
A Fidea Cross Team frame awaits shipment
The intergrated seat post that features on the carbon range
More stiffness at the front of the 2008 Noah


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Discuss this article, 1 of 9 messages, read more:
Little Rhi 
Posted: 12/10/07 19:37:17 17

As title, been for demo on Orange 5 Diva today and I love it. Very confidence inspiring, almost kept up with the husband on the downs for the 1st time.

Due to my very short stature it was going to be either a Titus or the 5, after today it has to be the 5. It was like being on rails. The only question now is what colour do I go for?  Standard blue or do I upgrade and have a different colour, I've got a short list of either apple green or red, what do you lot think?

Read more...
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