Evans Cycles, the UK’s largest cycle retailer has announced they are
creating a nationwide series of organised mountain biking and road rides throughout
the UK starting Spring 2008.
The rides (not races) will appeal to all cyclists, from first timers to seasoned
two wheeled veterans.
“The whole reason for developing our own ride series is to get more people
out using their bikes.” Says Ben Hart, Evans Cycles Marketing Manager.
“There are a lot of people out there that have a bike, but don’t
know where to start when it comes to riding and making the most of their weekends.
Even experienced cyclists often stick to their usual routes and don’t
venture into new areas.”
A range of routes will be available from short routes with minimal climbing
for families and beginners to more epic distances involving challenging terrain
for the experienced cyclists.
“The idea is no matter what level of cyclist you are you can turn up,
ride a route that is suitable for you and have a great day in the saddle with
other riders.”
“We’ve supported a range of events in various parts of the country
for a number of years. Developing our own series of over fifty rides means we
are able to bring some great riding to our customers and other cyclists throughout
the UK.”
The rides will also provide an opportunity to demo new bikes from leading manufacturers
on dedicated demo bike loops.
Dates and ride information to follow - www.evanscycles.com/ride
Kim Bent
