Halfords has announced that it will sponsor an entirely British professional
cycling team at the wonderful location of London Zoo. National Champion Nicole
Cooke will lead the squad with the goal of giving her and the team the ideal
performance environment, sufficient support, focus and UK based training to
put them in top contention for a gold medal at the Beijing Olympics.
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Nicole Cooke |
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Chris Boardman, Julian Winn (Team
Manager), Dave Brailsford, Jess Allen, Rob Hayles, Nicole Cooke, Emma
Trott and Joanna Rowsell pose in fornt of the bear pit at London Zoo |
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Rob Hayles, one of two men on the
squad |
The team, to be called Team Halfords Bikehut, will consist of 10 women riders
but will also be supplemented by two top male riders Rob Hayles and Tom Southam,
who will ride a full domestic season of Premier Calender and National Criterium
Series events under the new team colours.
With Dave Brailsford, performance director of British Cycling taking the reins
as general manager, the innovative new approach is the first step on the road
to a full British Professional Team.
He said: “Being able to work with a British Company on a project such
as this in the run up to the Beijing Olympic Games presents not only the perfect
performance environment for Nicole Cooke and her team mates but is also a fantastic
commercial opportunity for British Cycling to work with a company whose heritage
in the sport and accessibility in the British market will enable us to grow
what we hope will be a successful and productive partnership in years to come.”
Nicole, who went to Beijing in early December to ride the Olympic course on
her new Boardman bike is just as excited about the opportunity. “It’s
absolutely fantastic. This will be the first ever British professional women’s
team and I believe it’s the biggest step forward in women’s sport
in this country for many, many years.”
The unique deal between British Cycling and the UK’s leading cycle retailer
will see the team riding bikes designed by Olympic champion Chris Boardman MBE.
The range of bikes were launched last year in a joint venture between Halfords
and
Boardman and the team will ride the bikes which are already on sale in Halfords
Bikehut stores around the UK.
Halfords chief executive, Ian McLeod said: “This is a brilliant opportunity
to support our key athletes in their preparation for the Beijing Olympics and
to field a world class all British team riding on the international circuit.
The partnership with British Cycling is also key in reinforcing Halfords’
reputation as a credible retailer for enthusiast cyclists. We have been working
with Chris Boardman over the last three years to develop his range of bikes,
bringing them to the market in 2007. The fact that they have been chosen by
the team is the highest accolade for the quality of the product.”
The team
Nicole Cooke
Catherine Hare
Tanja Slater
Wndy Houvenagel
Joanna Rowsell
Lizzie Armistead
Katie Curtis
Emma Trott
Jessica Allen
Katie Colclough
Plus
Rob Hayles
Tom Sutham
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Jess Allen, Emma Trott, Chris Boardman
and Joanna Rowsell |
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Dave Brailsford |
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Emma Trott shows off the new Boardman
helmet |
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London legend Simon Cope is an Academy
coach |
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Preparing for a quick spin round
Regents Pk |
