Specialized's Third Concept Store in the UK is Due to Open in Birmingham on 15th of May 2007
Cool building and plenty of parking
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Specialized dealer 559Active will be opening Fort Dunlop, Specialized's third Concept Store in the UK. Based in Birmingham the new store will become Specialized's flagship Concept Store in the West Midlands featuring the latest retail design concepts, a range of bicycles and equipment for men and women of all ages and skill levels, including the most inspiring range of Designs For Women in the UK.
“It's a great pleasure to work with Specialized, they are the number one bicycle brand in the UK and we look forward to creating an exciting new retail experience at Fort Dunlop for cyclists of all ages and expertise” said Phil Kruszewski, Director of 559Active.
Following a successful period of trading as a single brand bicycle store in Chepstow, 559Active wanted to expand the concept and believed Specialized would be the ideal partner. “They have a fantastic range of bicycles and accessories, excellent customer support and a heritage that other brands cannot match; therefore opening a Specialized Concept Store was an obvious progression for the company”.
Fort Dunlop locally known as the “tyre factory” was originally the production site for Fort Dunlop tyres in the UK - “It is a truly unique and iconic building that has been re-developed over the last 3 years into an inspirational commercial and shopping environment by award winning developers, Urban Splash, just 3 minutes off the M6 motorway, it offers a great location for eating, working and relaxing”.
Richard Hemington, Managing Director of Specialized in the UK stated, “We are delighted that Specialized Concept Stores are now expending to the West Midlands which will now benefit from the latest in cycle retailing. The team at 559Active have considerable retail experience, and in conjunction with Specialized's range of products and Concept Store know-how, promise to make this partnership a very successful one”.
For more details about the Specialized Concept stores go to
www.specialized.com
